IT STARTED WITH AN EXCEL ENTHUSIAST...
We started this journey as a small family farm. Now, as fourth generation farmers in the New England NSW, we have built a successful business spanning 4 properties running a steer trading, backgrounding and fattening operation.
Our goal is efficiency; to optimise profit. Chris is an excel enthusiast! He spent years gathering all kinds of data on his cattle, until he didn't know what to do with it. After many years of analysing this data, the beginnings of StocktraderPro was born. Through trial and error on his own farm, Chris painstakingly built the foundations of the app to what has now been described as "taking a scalpel to cattle trading, and surgically extracting the best trades". Our motto is something that farmers rarely do, which is... PAY YOURSELF FIRST
A farmer is a stockhandler, a vet, a mechanic, an agronomist, an accountant and so much more, so you deserve to pay yourself what you are worth - and StocktraderPro can make sure your business is capable of doing just that!
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THE STARS ALIGN...
Chris is the driving force behind this app, the feet on the ground, who experimented, collected and analysed data to establish its foundations.
However, he couldn't take it to the next step without his son, Ben. Ben is the engineer, equipped with the critical knowledge and skills needed to transform these foundations into a fully operational app. This fusion of a farmer's insight and an engineer's expertise has empowered the app to be both relevant and practical, seamlessly integrating a smart, user-friendly interface. Hence, it can be used by anyone at all ages and stages of their farming journey. |